Markets

Comparing AI Stocks: SoundHound vs. C3.ai

By Hazle Jakubowski

April 29, 2024

140

Artificial Intelligence (AI) has emerged as a game-changing technology in the 21st century, creating new opportunities and challenges for businesses. SoundHound AI and C3.ai are two leading innovators in this space, each offering unique solutions to complex problems. However, if I were to choose between the two right now, my preference would be SoundHound AI.


SoundHound AI is an experienced player with a distinctive position in the voice-control systems and advanced audio analysis market. The company's expertise lies in developing conversational intelligence that powers voice assistants across diverse sectors such as automotive controls, drive-through order windows, consumer electronics and phone-service menu systems.


What sets SoundHound apart is its sophisticated voice interpretation system built on deep learning and multiple layers of AI-powered analytics. This enables it to occupy a niche position within the voice AI sector with very little direct competition. Furthermore, unlike other song-identification experts who rely on simpler audio analytic approaches based only on specific recordings' fingerprints, SoundHound has found new applications for its audio tech across various industries.


On the other hand, is C3.ai – founded by serial innovator Tom Siebel – which offers industry-specific enterprise AI software designed to solve complex business issues. Its broad-based approach aims at embedding artificial intelligence into various business functions thereby driving efficiencies through predictive analytics.


While both companies have their merits; what makes me lean towards SoundHound over C3.ai boils down to three key reasons: specificity of focus area; growth potential; and valuation.


From an operational perspective, while C3.ai invests significant time fine-tuning each industry-specific solution they offer; SoundHound's fundamental platform can serve many different functions without requiring extensive customization or packaging of customer-specific solutions - making it more efficient from a development standpoint.


Secondly, when we look at growth potential - while there may be vast global opportunities for enterprise-oriented AI solutions like those offered by C3.ai, they are competing against heavyweights like IBM, Snowflake and Salesforce. In contrast, SoundHound's specific focus on audio analytics is less crowded giving it a clearer path to long-term growth.


Finally, in terms of valuation, though the stock price of SoundHound AI has more than doubled in 2024 due to speculative furor around an investment by AI giant Nvidia; about half the speculation-driven price surge has already faded out. This makes it deceptively cheap considering its market cap stands at $1.4 billion with a $661 million balance of unfilled order and subscription backlogs - which have doubled since 2023.


In conclusion – while C3.ai may be a potentially good long-term investment option given its industry-specific solutions; it faces stiff competition and requires heavy R&D investments for relevance. On the other hand, SoundHound AI appears promising with its unique position in voice-control systems & advanced audio analysis market coupled with significant growth potential and attractive valuation.


Therefore, I own shares of SoundHound AI over C3.ai today but would encourage any investor to closely study both before making their final decision.



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