Business

Amazon's Largest Ever Investment: $4 Billion in AI Startup Anthropic

By Jack Simpson

March 27, 2024

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Amazon recently announced its largest investment in an external company ever, marking a significant stride in the tech giant's efforts to keep pace with rivals such as Microsoft in the AI race. On Wednesday, Amazon revealed that it had invested an additional $2.75 billion into Anthropic, an artificial intelligence (AI) startup. This follows up on their initial investment of $1.25 billion made back in September.

Swami Sivasubramanian, the vice president of data and AI at Amazon Web Services (AWS), expressed his optimism about this collaboration with Anthropic: "We have a notable history with Anthropic; together we've aided organizations worldwide to deploy advanced generative artificial intelligence applications across their operations." He further stated that generative AI is poised to be one of the most transformative technologies of our era, and he believes that this strategic partnership will significantly enhance customer experiences.

Anthropic primarily uses AWS for its model development and AI safety research. Amazon also noted that Anthropic would utilize AWS’s proprietary AI chips, Trainium and Inferentia, for building, training, and deploying future models. Furthermore, through a commitment made by Anthropics to give access to AWS customers via Amazon Bedrock, a platform used by companies like Delta Air Lines and Pfizer, they can build their own generative AI products using future Anthropics models.

Earlier this month saw an announcement from Anthropic concerning Claude 3, its new family member among the ranks of existing AI models that are accessible via the Amazon Bedrock platform. Opus is part of the Claude 3 series; it has been touted as being their "most intelligent model" thus far developed by them. According to reports released by Anthropics themselves, Opus outperformed Microsoft-backed OpenAI's GPT-4 across various tasks during testing exercises.

In addition to performance comparisons against ChatGPT, another industry benchmarking tool for evaluating efficiencies within these artificially intelligent models, Opus was also pitted against Google's Gemini. The results showed that Opus outperformed both of these AI models in reasoning and common knowledge tasks at the undergraduate and graduate levels, clearly demonstrating its superior capabilities.

Amazon has stated that they will retain a minority ownership position within Anthropics as part of this investment deal. This strategic partnership with Anthropics is an essential move by Amazon to maintain its competitive edge in the rapidly evolving AI industry. As artificial intelligence continues to transform various industries, it's clear that tech giants like Amazon are making significant investments to secure their presence in this transformative era of technology.

In conclusion, recognizing the potential for generative AI to be a game-changer technology, Amazon’s substantial investment in Anthropic signifies not only their determination but also reflects on how much importance they place on continuous innovation, particularly when it comes to developing more advanced and efficient AI applications for their customers worldwide.


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