Ensuring AI Content Remains Ethical and Appropriate

In the bustling city of Petaling Jaya, advanced chatbots and apps have revolutionized the way content creators generate election campaign materials. However, this advancement has also sparked concerns about the potential misuse of artificial intelligence (AI).

According to some content creators, toxic and defamatory AI-generated content during election campaigns is generally not endorsed by parties but produced voluntarily by zealous party supporters, or "vigilantes."

Ramli Ali, a seasoned content creator who had been employing AI for creating political visuals even before ChatGPT gained popularity, explained that generating political campaigning material using AI is incredibly easy.

"Election campaigns can be very vicious with personal attacks and defamatory remarks," Ramli stated. He stressed that professional content creators should be cautious not to cross ethical boundaries while creating such contentious material.

While it's legal to use AI-generated content in many jurisdictions around the world, several lawsuits are currently underway in Europe and the United States brought forward by aggrieved creators claiming their copyrighted works were used without permission to train these AI tools.

Another anonymous creator emphasized how crucial it was for them to quickly produce creative yet effective defensive campaign materials during time-sensitive electoral periods.

However, leaders from various political parties expressed their concern regarding the unregulated use of AI-based content. Fahmi Fadzil, PKR information chief and communications minister, warned he would take strict action against those misusing technology as a vehicle for hate propaganda or misinformation.

Similarly expressing concern over unethical practices was Datuk Seri Ahmad Maslan from the Umno Supreme Council. He revealed his party employs a dedicated team of lawyers monitoring rivals' posted contents throughout campaigning periods under the leadership of information chief Datuk Seri Azalina Othman.

DAP national publicity secretary Teo Nie Ching also voiced her apprehensions about an increase in fake accounts impersonating candidates or party leaders spreading disinformation during elections.

Meanwhile, Zurk Ahmad from Selangor PAS highlighted his party's strict guidelines for content creators, which require all contents to align with the party principles and be fact-based.

While AI has indeed made it remarkably easy to generate campaign materials, its misuse could potentially taint political campaigns with false information. As such, there is a clear need for ethical guidelines and regulations to ensure that this powerful tool is used responsibly during election periods.